Free UTM URL Generator

Quickly build UTM parameters for sharing links and tracking your campaigns

UTM Builder

https://swishjam.com

NamePurposeExample
Campaign Name (Required)Required for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.utm_campaign=startup_dopamine
Source (Required)Use utm_source to identify a search engine, social media platform, or other source.utm_source=facebook
MediumRecommended. Use utm_medium to identify a medium such as email, cost-per-click(cpc), or cpc-content.utm_medium=cpc
ContentRequired for content-targeted advertising and A/B testing. Use utm_content to differentiate ads or links that point to the same URL.utm_content=logolink
TermsRequired for keyword analysis using Urchin 5.5/UTM-3. (Urchin 5.6/UTM-4 and later versions, automatically detect keywords from cost-per-click referrals.) Use utm_term to identify the keywords that the visitor searched on to get your link. If you specify a utm_term with Urchin 5.6/UTM-4 and higher, your specified term overrides the detected term.utm_term=running+shoes

UTM details via Google

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Capture the whole funnel from first touchpoint to subscription created to create a unified understanding of how your users find and buy your product.

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